ARC
ABOUT US
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What We Do

Alpha Rock Capital (ARC) is a US-based Digital Acquisition Firm. We acquire Online Businesses that own Digital Real Estate, which is a term we use to describe valuable online locations such as the ranking of results on platforms like Amazon or Google or high traffic domains. Analogous to how physical real estate derives value from traffic and placement, we specialize in acquiring underappreciated and profit optimizing high traffic online businesses.

How We Do It

Digital Real-Estate encompasses a broad range of locations that attract human attention, from Amazon listings to Google search results and social media. ARC specializes in the acquisition of online businesses and is currently aggressively pursuing a broad range of opportunities in the Amazon FBA and affiliate website market segments.

These businesses rely on being able to rank first on Amazon and Google search results, as whoever occupies the top slot will inevitably get the most traffic and sell the most products. On Amazon, the value of an FBA business is achieved through selling the most units and acquiring the most 5 star reviews, which in turn creates a high barrier of entry for competitors.

The ARC methodology follows an efficient and stringent acquisition process that leverages calculated risk and data-driven metrics to guide our investment decisions. The A.R.C. methodology is as follows:

Reconfiguration

Optimize and Operate; based on our analysis during the due diligence process, we immediately begin optimizing the new business and integrating it into our systems. Due to the nature of e-commerce, we iterate rapidly and experience the results instantaneously.

Acquisition

Digital Due Diligence and M&A; we identify investment opportunities by analyzing data points for indicators of mismanagement (such as stock and fulfillment issues, supply chain management etc.) and opportunities for growth via increased traffic (PPC, SEO etc.) and product variation. To ensure credible due diligence, we acquire data and P&Ls of potential acquisitions directly from Amazon and verified brokerage companies with a strict vetting process.

Control

Supervise, Scale & Sale; we continuously monitor and track our portfolio in search of opportunities for additional scale and profit optimization. In a rapidly changing market environment, our management team continuously monitors competition, price levels and keeps up to date with shifting regulations around the globe. Additionally, once we begin to see that further optimizations of a company provide diminishing returns, we offer our digital assets up for sale to further reinvest the returns into the company.

Why

Some of the The rise of the Internet has made it easier than ever before to start a new small business. While this has improved the lives of those able to capitalize on it, it has also significantly increased competition. Like all small businesses, 8/10 online businesses fail to become sustainably profitable, and the ones that succeed need to fight harder to survive.

Of the businesses that survive and manage to gain rank, many have been started by individuals new to business. This means that many owners are short on time, capital, and overall business acumen which can lead to many mistakes that reduce overall profitability.

As there are a large supply of these businesses and relatively low demand for them, we have the opportunity to acquire these already profitable businesses at low multiples with many opportunities to increase their profitability. This is akin to buying a lottery ticket once they have already begun reading the winning numbers, as our chances of success increase exponentially.

While the general ecommerce market remains crowded and fiercely competitive, the upper layer of small successful, but mismanaged businesses is a growing uncontested market space. As of March 2019, there is a supply of over $400 million FBA businesses for sale.

It is within this growing trend that ARC seizes its investment opportunities. We will continue to expand not only through FBA businesses but also through several other verticals of online businesses providing opportunities for high returns. We are always looking for new partnership and acquisition proposals, so please feel free to reach out to us using the contact form below.

Next Steps...

Reach out to the team at Alpha Rock Capital and lets see what we can do together

 

What We Do

Alpha Rock Capital (ARC) is a US-based Digital Acquisition Firm. We acquire Online Businesses that own Digital Real Estate, which is a term we use to describe valuable online locations such as the ranking of results on platforms like Amazon or Google or high traffic domains. Analogous to how physical real estate derives value from traffic and placement, we specialize in acquiring underappreciated and profit optimizing high traffic online businesses.

How We Do It

Digital Real-Estate encompasses a broad range of locations that attract human attention, from Amazon listings to Google search results and social media. ARC specializes in the acquisition of online businesses and is currently aggressively pursuing a broad range of opportunities in the Amazon FBA and affiliate website market segments.

These businesses rely on being able to rank first on Amazon and Google search results, as whoever occupies the top slot will inevitably get the most traffic and sell the most products. On Amazon, the value of an FBA business is achieved through selling the most units and acquiring the most 5 star reviews, which in turn creates a high barrier of entry for competitors.

The ARC methodology follows an efficient and stringent acquisition process that leverages calculated risk and data-driven metrics to guide our investment decisions. The A.R.C. methodology is as follows:

Reconfiguration

Optimize and Operate; based on our analysis during the due diligence process, we immediately begin optimizing the new business and integrating it into our systems. Due to the nature of e-commerce, we iterate rapidly and experience the results instantaneously.

Acquisition

Digital Due Diligence and M&A; we identify investment opportunities by analyzing data points for indicators of mismanagement (such as stock and fulfillment issues, supply chain management etc.) and opportunities for growth via increased traffic (PPC, SEO etc.) and product variation. To ensure credible due diligence, we acquire data and P&Ls of potential acquisitions directly from Amazon and verified brokerage companies with a strict vetting process.

Control

Supervise, Scale & Sale; we continuously monitor and track our portfolio in search of opportunities for additional scale and profit optimization. In a rapidly changing market environment, our management team continuously monitors competition, price levels and keeps up to date with shifting regulations around the globe. Additionally, once we begin to see that further optimizations of a company provide diminishing returns, we offer our digital assets up for sale to further reinvest the returns into the company.

Why

Some of the The rise of the Internet has made it easier than ever before to start a new small business. While this has improved the lives of those able to capitalize on it, it has also significantly increased competition. Like all small businesses, 8/10 online businesses fail to become sustainably profitable, and the ones that succeed need to fight harder to survive.

Of the businesses that survive and manage to gain rank, many have been started by individuals new to business. This means that many owners are short on time, capital, and overall business acumen which can lead to many mistakes that reduce overall profitability.

As there are a large supply of these businesses and relatively low demand for them, we have the opportunity to acquire these already profitable businesses at low multiples with many opportunities to increase their profitability. This is akin to buying a lottery ticket once they have already begun reading the winning numbers, as our chances of success increase exponentially.

While the general ecommerce market remains crowded and fiercely competitive, the upper layer of small successful, but mismanaged businesses is a growing uncontested market space. As of March 2019, there is a supply of over $400 million FBA businesses for sale.

It is within this growing trend that ARC seizes its investment opportunities. We will continue to expand not only through FBA businesses but also through several other verticals of online businesses providing opportunities for high returns. We are always looking for new partnership and acquisition proposals, so please feel free to reach out to us using the contact form below.

 

Next Steps…

Reach out to the team at Alpha Rock Capital and lets see what we can do together