FAQs

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1. What is it you do, in simple English?

We Buy and Operate Amazon Business. You can read more on our What We Do section.↩︎

2. What is a FBA business?

Amazon sellers have the opportunity to have Amazon itself store their items and send them to customers when sold, in exchange for a fee. This is called Fulfillment by Amazon (FBA).↩︎

3. What is your professional background? What makes you qualified to scout businesses and identify quality investments?

Alpha Rock Capital is composed of a team of people with very diverse qualities and origin. You can read more on our Who We Are section.↩︎

4. What’s the company’s origin?

In May 2018 Marc Roca was considering starting his own FBA business, as he had many friends who had been successful doing so. He found out that, instead of starting a business from scratch, he could just buy a currently existing one. This seemed more attractive than launching products, which is a risky activity, as they may end up not selling well. Those businesses were sold for a low multiple, around 24 times monthly SDE. If he was able to just run it as well as the previous owner, expected returns were already incredibly high.

So he bought one and asked Vedast Sanxis if he wanted to get half of it. Vedast accepted and shortly after that, the business was making around twice as much money as before, so returns were even higher than expected. Income was also quite stable, unlike most investments. So we found something that didn’t just deliver very high but also stable returns. If we were able to systematize and delegate the job of operating them, we could keep on buying more, using our savings and having other investors join us. And that’s how Alpha Rock Capital was born.↩︎

5. How many businesses does your portfolio consist of?

We currently own eight brands that sell on Amazon as FBAs.↩︎

6. How many investors are you currently working with?

Alpha Rock Capital currently has 28 shareholders.↩︎

7. How does the investor get paid? 

We reinvest all of your profits, either in current businesses or in new ones that we acquire. We don’t intend to distribute dividends.

Investors that want to sell part or the totality of their shares have several options:

• Alpha Rock Capital will regularly offer to buy shares back.
• We plan to keep working to go public, when all investors will be able to easily sell their shares.↩︎

8. How is the company valued?

When we do capital increases, we value Alpha Rock Capital as a multiple of the total average monthly SDE of our FBA businesses.↩︎

9. How can I invest?

Alpha Rock Capital regularly does capital increases in which newly created shares are offered both to new and existing shareholders. If you would like to stay updated, please contact us.↩︎

10. What country is the company established in?

Alpha Rock Capital is established in the United States.↩︎

11. What kind of entity is it?

Alpha Rock Capital is a C corporation under United States federal income tax law.↩︎

12. How many employees do you have and where are they located?

We have currently 7 people working with Alpha Rock Capital. Most of whom are located in the Philippines.↩︎

13. What is your end goal?

Alpha Rock Capital’ goal is to maximize its shareholders long term returns, while managing financing in a cautious way and respecting the Golden Rule.↩︎

14. Any other information you can provide which might be helpful for this investment process?

If you have any questions or suggestions, please contact us.↩︎